The British Rolls Royce brand, the second largest manufacturer of aero-engines in the world also represents the ultra-luxury car segment, and is more than 100 years old. The company was originally founded by Charles Stewart Rolls and Henry Royce. Henry Royce, the co-founder of the company, had developed the first Rolls Royce car, a two-cylinder “Royce 10” model in his Manchester factory in 1904. Later four additional versions of the model - 10 hp (7.5 kW), 15 hp (11 kW), 20 hp (15 kW), and 30 hp (22 kW) were introduced in the market. Over the years the company developed other models and subsequently diversified its manufacturing capability and started manufacturing aero-engines during the First World War. Rolls Royce incurred huge losses during its advanced RB211 jet engine development project which led to the nationalization of the company as Rolls-Royce Limited in 1971. The car division was separated and incorporated as Rolls Royce Motors in 1973. The division developed the Silver Shadow, Phantom VI, Corniche I-IV, Camargue, and the Silver Spirit/ Silver Spur models between 1965 and 1998. Rolls Royce is best known for its curvaceous and classic designs, with the newer models being more angular and blocky like the Phantom sedan. The elite brand has always been synonymous with class and luxury, and is a status symbol associated with many celebrities and the rich.
Rolls Royce belongs to the ultra luxury car segment and has developed several variants of its popular models Ghost, Phantom, Wraith, Dawn, Cloud, Shadow, Corniche, Camargue, Spirit, Spur, Centenary, Limousine, Park Ward, and the Seraph.