The 13th largest company in the world by revenue, the Toyota Motor Corporation is a Japanese automobile manufacturing company headquartered in Toyota, Aichi, Japan. The multinational company had 338,875 employees worldwide as of March 2014. Toyota ranked top in the world’s largest automobile manufacturer category in 2012 (by production) beating General Motors and the Volkswagen group. It is the world’s 1st automaker which produces more than 10 million vehicles per year.
The Toyota Motor Corporation (TMC) manufactures vehicles under 5 distinct brands, including the Toyota brand, Scion, Lexus, Hino and Ranz. TMC is part of one of the largest conglomerates in the world – the Toyota Group. The company adopts different branding and marketing strategies in different regions as per the market segment and consumer behaviour. Toyota has approximately 70 different models under different brands including sedans, coupes, trucks, hybrids, vans and crossovers.
The automaker also has ventured in motorsports and is also sponsors various motorsport events worldwide. Some of the popular Toyota models are Toyota Camry, Toyota Corolla, Toyota Prius and Toyota Supra. The corporation also invests in various small start-up partnerships and businesses in the field of biotechnology.